Understanding the carbon footprint of any business is a first step to reducing environmental impacts to increase sustainability in a finite world.
To be a sustainable business at the end of the second decade of the 21st Century requires meaningful focus on the triple bottom lines of economic, social and environmental sustainability,
Whereas environmental sustainability must include a consideration of many factors including waste minimisation, resource management and pollution avoidance, in the age of climate change, understanding your carbon footprint is an important piece of the puzzle.
What's in a Name?
The familiar saying "A bird in the hand is worth two in the bush" warns about the risks that come with trying to achieve more by challenging the status quo.