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Two in the Bush

Innovation IP

28/3/2021

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Protecting intellectual property is a key challenge that is tricky, but specialist skills and knowledge help avoid the pitfalls that could destroy valuable innovations.
Callaghan Innovation is New Zealand’s innovation agency who run a wide range of programmes, funded by central government, to support and help startup technology businesses. One of these is Innovation IP, now renamed Beyond IP.

Intangible assets, including intellectual property (IP), can make up to 80% of the value of knowledge based businesses that develop and commercialise technology so it makes sense to protect this, not just in New Zealand, but also overseas. IP protection ranges from familiar methods, such as copyright, through trade secrets and trademarks to patents and registered designs. It also stretches to plant variety rights to protect plant breeding and geographical indications to protect regionally specific products such as wine and other foodstuffs. In our online world even the humble domain name is potentially a valuable piece of intellectual property.
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    What's in a Name?

    The familiar saying "A bird in the hand is worth two in the bush" warns about the risks that come with trying to achieve more by challenging the status quo.

    Yet that is exactly what we seek to do, both literally and figuratively, so we think "Two in the Bush" is a great name for our blog as the place to tell our stories.


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​We see the future of innovative technology protecting wildlife and
​people from pests and predators so nature and communities thrive
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  • Home
  • About
    • About Us
    • Our Story
    • Our Crew
    • Our Thanks
  • Info
    • Humane Control
    • Toxins >
      • Our Position
      • Inconvenient Truth
      • SPCA Position
    • Cat Management
  • Forum
  • Galleries
    • Islands >
      • Great Barrier
      • Rakiura
      • Lord Howe
      • St Agnes
      • Orkney
      • Lewis
      • Uist
  • Contact